Curio Collective is a lifestyle goods store that blends classic design with contemporary uniqueness and needed an identity system that would convey just that. 

For the logo, we drew heavily on inspiration from the variety of pieces that would be expertly curated: trays, vases, books, pillows, rugs, and objects/beads. And of course, lots of greenery and floral influence. We also knew we needed to include a spiritual influence to showcase the good energy that is so important when designing a space.

The design system was created to be flexible with a variety of logos and icons, blending organic elements and color palette with crisp lines and contemporary typography.

Once we had the logo system in place, we used some of the elements and typography to create some additional branded pieces: oracle/tarot cards with positive messaging that we also turned into shirts and hoodies to be sold in the store.