Part of Qualcomm’s recent Annual Summit was to introduce the Snapdragon® 8 Gen 2 Mobile Platform using Augmented Reality.

We came up with a treasure hunt concept for the event look & feel to tie in with the Hawaiian location. I designed AR trigger pieces that were placed around the resort loosely resembling a QR code with colorful cubes and correlating to teach Snapdragon badge. Upon activating the AR, a spinning animation of a colorful coin played to show the Snapdragon badge was earned.